A Comprehensive Guide to Planning and Optimizing Your Marketing Investment in a Fast-Moving AI World
In 2026, marketing leaders are facing more pressure than ever to prove ROI, stretch budgets, and stay ahead of AI-powered change. This year’s Digital Marketing Blueprint from Workshop Digital combines proven frameworks, updated benchmarks, and forward-looking strategies to help you build a smarter, more flexible budget… no matter what the year throws at you.
Because a new era of marketing demands a new kind of budget.
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Table of Content
How to Build a Smarter Marketing Budget
Create flexible, performance-driven budgets that align with business goals, not just channels. This guide explores modern budgeting frameworks and strategic planning.
- Zero-based & objective-based budgeting
- Aligning marketing spend with C-suite goals
- Shifting from media spend to holistic investment
How to Build a Smarter Marketing Budget
Create flexible, performance-driven budgets that align with business goals, not just channels. This guide explores modern budgeting frameworks and strategic planning.
- Zero-based & objective-based budgeting
- Aligning marketing spend with C-suite goals
- Shifting from media spend to holistic investment
How to Build a Smarter Marketing Budget
Create flexible, performance-driven budgets that align with business goals, not just channels. This guide explores modern budgeting frameworks and strategic planning.
- Zero-based & objective-based budgeting
- Aligning marketing spend with C-suite goals
- Shifting from media spend to holistic investment
In 2026, marketing leaders are facing more pressure than ever to prove ROI, stretch budgets, and stay ahead of AI-powered change. This year’s Digital Marketing Blueprint from Workshop Digital combines proven frameworks, updated benchmarks, and forward-looking strategies to help you build a smarter, more flexible budget… no matter what the year throws at you.